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Privacy Policy

MyFurnitureLab

This Privacy Notice takes effect on 18 February 2020.

We care about our customers and know that your privacy is important to you. This Privacy Notice is our way of telling you how we collect your information, why we need it, and how we use it.

For our website https://www.myfurniturelab.com (the “Site”) and for information otherwise collected under this Privacy Notice, MyFurnitureLab is the data controller that is responsible for your privacy.

SCOPE OF APPLICATION

This Privacy Notice applies to your use of the Site. Please review that website’s privacy policy to understand how that website operator processes your information.

This Privacy Notice also applies to the information you provide to us after being presented with or directed to this Privacy Notice. This could be, for example, when you share your information with our customer service representatives.

INFORMATION WE COLLECT AND HOW WE USE YOUR INFORMATION

There are three general categories of information we collect: (1) Information you give to us; (2) Information we automatically collect from your use of the Site; (3) Information we collect from third parties.

We use your information in several different ways. What we do with your information depends on when we collect it and what we collect. We may anonymize your information for any purpose permitted by applicable laws.

Information you give to us

  • Your name and contact details (such as your email address, mailing address, phone number and password)
  • Additional profile information (such as date of birth, gender, location and preferred language)
  • Your payment information (such as your credit/debit card number, security/CVV code, and expiration date)
  • Other information (such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content)

How we use information you give to us

Why we collect it

Registration

We need your name and contact details to create your account. This information is necessary for the adequate performance of certain services and offerings on the Site, and to fulfill our contract with you when you place an order.

Accept payment, fulfill orders, provide refunds

We use your name and contact details to fulfill our contract with you and deliver your orders, and we use your payment information to process payments and comply with applicable law.

Sending you account information

We need your name and contact details to deliver important account information to you, such as order confirmations and notices, changes to account settings, and notices about the Site or the terms and policies that apply to them.

To offer an improved user experience

We use your communications and contact history with us, as well as other information such as additional profile information, to operate, protect, improve and optimize the Site and to personalize and customize your experience. We have a legitimate interest in improving the Site, as well as user experience.

Analytics, training and quality assurance

We may use information you provide to us to train our staff, improve our services, and perform other internal analytics and performance monitoring. This processing can be pursuant to your consent or pursuant to our legitimate interest in detecting and preventing fraud and improving our services and offerings.

Communication, marketing and advertising

We may use information you provide to us to deliver and personalize our communications with you, or to administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

 

Information we automatically collect from your use of the Site

  • Purchase history and saved items (such as what you bought and what you’ve placed in your cart or saved items)
  • Log data and device information (such as details about how you’ve used the Site, IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, location data and page/product views or clicks)
  • Geo-location information (such as IP address, browser information or mobile GPS information)
  • Cookies and similar technologies (such as web beacons, pixels, and mobile identifiers)

How we use information we automatically collect

Why we collect it

To provide customer service and process returns

We use your saved products to help you make a purchase, and we use your purchase history to uphold our contract with you and ensure that you’ve had a great customer experience.

To offer an improved user experience

We use your log data and device information to operate, protect, improve and optimize the Site and to personalize and customize your experience. We have a legitimate interest in improving the Site, as well as user experience.

To create and maintain a secure environment

We have a legitimate interest in protecting the Site, to comply with applicable law and to measure the adequate performance of our contract with you.

Analytics, training and quality assurance

We may use automatically collected information to train our staff and perform internal analytics and performance monitoring. We have a legitimate interest in detecting and preventing fraud and improving our services and offerings.

Communication, marketing and advertising

We may use automatically collected information such as cookies and similar technologies to provide the most relevant advertising to you. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

 

Information we collect from third parties, such as third party services (such as if you link, connect, or login to the Site with your Google, Facebook, Instagram or Twitter accounts) or other sources (such as your contacts)

  • Your name and contact details (such as your email address, mailing address, phone number and password)
  • Social media handles (such as your Twitter or Instagram handle)
  • Other information (such as demographic data, fraud detection information and information about you and your activities, experiences and interactions on and off the Site)

How we use information from third parties

Why we collect it

Registration and profile

We will use information from third party services if you register with us using another service, such as Facebook. Connecting to third-party applications or services is optional. If you create your account by connecting through another service, we will collect public information from that connected account to help complete your profile.

Communication, marketing and advertising

We may use information we collect or receive from third parties to deliver and personalize our communications with you, or to administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

Non-member referrals

We may obtain your information from a friend or other contact who wants to invite you to use the Site. We will use your information to facilitate your invitation and administer our referral program.

To create and maintain a secure environment

We may obtain your information from third party service providers and/or partners (e.g. identity verification services) and combine it with information we have about you for fraud prevention and risk assessment efforts. We have a legitimate interest in detecting and preventing fraud and improving our services and offerings.

WHEN WE SHARE YOUR INFORMATION

We share your information with the following categories of recipients as an essential part of being able to provide the Site and related services, including customer service, to you:

  • MyFurnitureLab affiliates. We share your information among our affiliates because each is responsible for different MyFurnitureLab activities. For example, MyFurnitureLab’s parent company (“Group”) directs and controls our global marketing and customer service activities. We share your information with the Group so that we can provide our services to you.
  • Companies and individuals that help us deliver our products to you, such as suppliers, payment service providers, logistics professionals, and delivery and freight companies.
  • Professional service providers who help us run our business, such as marketing companies, software vendors, consultants, and advertising partners.
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us) and payment processors (such as iPay88) or financing providers (such as Public Bank) if you choose to use their service.
  • Government and law enforcement agencies, to (i) comply with a legal process, subpoena, order, or other legal or regulatory requirement; (ii) enforce our Terms of Use or other policies; or (iii) pursue available legal remedies or defend legal claims.

We share your information with third parties only as described in this Privacy Notice, with your consent, and as disclosed at the time we collect your information. We may anonymize your information and share such anonymized information with third parties for any purpose permitted by applicable laws.

OUR COOKIE POLICY

We use cookies when you visit our Site to analyze the web traffic, to optimize the performance and content of the website and to promote trust and security. Cookies are small text files that are stored by your Internet browser on your computer. While our cookies may change from time to time, we generally use the following types of cookies:

  • Functionality cookies, which allow you to navigate the site and use our features.
  • Analytics cookies, which allow us to measure, analyze and understand how our customers use the Site, and to identify ways to improve both its functionality and your shopping experience. For example:
  • We use Google Analytics to help us evaluate your use of the Site, to compile reports on website activity, and to provide other services related to website activity and internet usage. The information generated by the Google Analytics cookies is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this Site, your IP address will be shortened by Google prior to transferring it to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. You can prevent Google’s collection of your information through the Google Analytics cookies by downloading and installing available browser plug-ins, for example the browser add-on for disabling Google Analytics.
  • Customer preference cookies, which help us remember your preferences (like your language or location) and make your experience more personalized to you.
  • Targeting or advertising cookies, which allow us to deliver digital ads relevant to you. These types of cookies also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. We use cookies to help us identify and retarget users who have already taken an interest in our products both on our Site and on third party websites.

You can prevent the use of cookies by changing the settings in your web browser so that (i) it does not accept new cookies, (ii) it informs you about new cookies, or (iii) it deletes all already received cookies. By deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Site.

We also use web beacons (or “web bugs” or “clear GIFs”) to help us identify your computer and evaluate user behaviour, such as reactions to promotions. Web beacons are small GIF files that can be hidden in other graphics, emails, or similar. The information collected by web beacons cannot be used to identify you and are not associated with information on your computer or database. To prevent web bugs on our site, you can use tools such as AdBlock Plus. To prevent web bugs in emails, please set your mail program so that no HTML is displayed in messages. Web bugs are also prevented if you read your e-mail offline.

MARKETING AND BEHAVIORAL ADVERTISING

If you provided your consent, we will send you marketing communications by email to keep you informed of new products, promotions, and other information we think may be of interest to you. In compliance with applicable law we will also send you marketing communication per email, if you have purchased a product from us and have not unsubscribed from receiving marketing emails. We will also send you marketing communication per postal mail.

You can stop receiving marketing messages from us at any time through your preferences here www.myfurniturelab.com To stop direct marketing messages you can also click on the “unsubscribe” link in any marketing email you receive from us. Once you do this, we will update your profile to ensure that you do not receive further marketing messages from us. Please note that it may take up to 48 hours to process your request and update our systems. Note that if you request that we stop sending you marketing messages, we will not stop sending you administrative and services communications (such as order updates and other important or transactional information).

Please note that if you use more than one name or email address when communicating with MyFurnitureLab, you may continue to receive communications from us to any name or email address not specified in your opt-out request.

We also engage in online behavioural advertising to enhance your experience and show you products that might interest you. Like many companies, we and our advertising partners display tailored interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as searching or purchasing on the Site, visiting sites that contain our content or ads, interacting with our tools, or using our payment services. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

OUR SECURITY MEASURES

We use appropriate technical and organizational safeguards to protect your information from unauthorized use, disclosure, and loss. Data transmitted to MyFurnitureLab is encrypted using Transport Layer Security (TLS). We use a PCI compliant secure credit card processor and do not save your full credit card number on our information systems while placing an order. If you have questions about the security of your information, please contact us at [email protected]

We encourage you to protect your password and your computer to prevent unauthorized access to your account. Remember to sign out of your account and close your browser window if you are using a shared computer in a public place such as a library or an Internet cafe.

KEEPING YOUR INFORMATION

We will keep your information for as long as you have an account or as long as we need it to fulfil the purpose for which it was collected or disclosed to you at the time of collection. We may also keep some of your information as required to meet legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate business purposes (so long as keeping it for such purposes does not infringe upon your privacy rights).

When we no longer have a need to keep your information, we will either delete it from our systems or anonymize it so that it no longer identifies you.

YOUR RIGHTS AND CHOICES

You have the following rights related to the information that we maintain about you:

  • The right to be informed about how your information is used. This is the reason we provide this Privacy Notice to you.
  • The right to access the information we hold about you.
  • The right to request the correction of inaccurate information we hold about you. You can correct some of this information in your account settings.
  • In some circumstances, the right to request that we delete your information, or stop processing it or collecting it.
  • The right to stop direct marketing messages, which you can do through your preferences www.myfurniturelab.com or by clicking on any “unsubscribe” in any marketing email you receive from us. You also have the right to withdraw, with effect for the future, your consent for other processing activities for which you have given us your consent.
  • The right to request that we transfer your information either to you or a third party.
  • The right to, at any time, object to data processing based on legitimate interest or for direct marketing purposes.

If you have any questions or concerns, please reach out to us using the contact information below.

Moreover, you have the right to complain to your data protection regulator.

CHANGES TO THIS PRIVACY NOTICE

We may change this Privacy Notice from time to time to reflect new ways that we process your information. If we make significant changes that affect your information, we will provide you notice of such changes through the Site, by email, or some other means of contact. This notice will give you an opportunity to review the changes before we use your information in these different ways.

HOW TO CONTACT US / DATA PROTECTION OFFICER

We always want to hear from our customers – especially with your questions, comments or concerns about our privacy practices. Please don’t hesitate to contact our Customer Service by sending us an email at [email protected]